Victoria: Spanish trainer tradition since 1915

Victoria is now available at SportFits. As one of the few platforms in Germany, SportFits offers the full range from this iconic Spanish brand, from timeless classics and the 110 Anniversary Edition line to the Barefoot collection. Victoria adds a brand to the range that brings together craftsmanship, sustainability and a Mediterranean lifestyle.

In 1915, Gregorio Jiménez founded a shoe factory in a small village in La Rioja in northern Spain. He chose its name in honour of his wife: Victoria. What began as a local workshop developed over the decades into one of Spain's best-known trainer brands.

In the 1950s, Victoria introduced vulcanisation technology, a process in which the sole is permanently bonded to the upper using heat and pressure. The result: a hardwearing, flexible canvas trainer that became the symbol of an entire generation in the 1980s. The V logo was registered as a trademark in 1985, while the design patent has existed since 1977.

One detail that still makes Victoria unique today: the subtle strawberry scent found on many models. It dates back to the post-war period, when recycled car tyres were used as sole material. To mask the smell of rubber, the shoes were perfumed, a tradition that has remained.

International expansion began in 2004. Today, Victoria exports 75% of its production to over 50 countries. For its 110th anniversary, Victoria strengthened its presence in Barcelona, including with its own store.

Victoria produces up to 80% of its collection in Spain, across the two historic footwear regions of Alicante and La Rioja. For more than 60 years, vulcanisation has been carried out by hand, pair by pair. This means every shoe goes through an individual production process, in which the natural rubber sole is fused to the canvas upper under heat.

The result is an especially durable bond that differs significantly from glued soles. Vulcanised shoes are more flexible and longer-lasting. The short transport distances within Spain also help keep the CO2 footprint low.

Victoria divides its range into several collections, each with its own character. From classic canvas trainers to sustainable eco models, the choice is wide. The common thread is always Spanish craftsmanship and the iconic V logo.

Victoria treats sustainability not as a marketing trend, but as a core part of its brand philosophy. Under the Dear World label, the brand brings together its sustainability initiatives, from material selection to packaging.

The key measures at a glance: the canvas upper is made from 100% organic cotton grown in Spain. The soles are made using plant-based oils rather than mineral oil. Today, Victoria uses recycled and recyclable packaging. Some ranges are entirely vegan and use soles based on plant-derived raw materials.