Ternua: B Corp outdoor brand with strong value for money

Ternua comes from the Basque Country, a region where a rugged coastline, lush mountains and a deep connection to nature shape everyday life. The brand started there as an outdoor outfitter and has since specialised in functional clothing for hiking, trekking, mountaineering and travel.

According to the brand, environmental issues have fed into its product development for years. You can see that in its choice of materials, and in a B Corp certification held since July 2024 with a B Impact score of 95.7 points. For comparison, the threshold for certification is 80.

Ternua sells in more than 60 countries. Even so, in the German-speaking countries, for example, it is not yet as present as the big names. That is exactly what makes it interesting: if you want outdoor clothing with substance and do not automatically reach for the first brand you know, you will find an alternative with real depth here.

Ternua is not a cheap brand. The value argument works differently here: technically ambitious products with well-thought-out materials, at prices that are often more moderate than those of some established premium brands.

The Klimmer JKT is a very good example. It is a three-layer hardshell with a 20,000 mm hydrostatic head and breathability of 20,000 g/m²/24h. According to the manufacturer, it uses recycled polyester, a PFC-free water-repellent finish and bluesign®-certified fabrics. The manufacturer’s RRP is €279.95. For a fully fledged technical shell with this material spec, that is a very competitive price.

One thing to keep in mind: good value does not mean there is nothing cheaper. If the lowest price is all you care about, you will find it elsewhere. If you want real performance for your time outdoors, though, you get strong technology here, combined with recycled materials, a PFC-free finish and B Corp certification, without the surcharge many top brands add for a similar combination.

At product level, it gets concrete. Ternua uses PFC-free DWR finishes, works with bluesign®-certified fabrics and makes selected models as mono-material designs: products made from a single type of material, which are easier to recycle.

The B Corp certification looks at the bigger picture. Unlike many labels, B Lab does not assess individual products but the whole company: governance, environmental impact, social responsibility. Ternua’s score of 95.7 points, well above the threshold, is a strong signal, though no free pass. It says nothing about the environmental impact of any single item in the range.

Ternua is not a brand that shouts about itself. That is exactly why a growing number of people find it interesting: people who spend time outdoors and want to choose carefully what they wear, without necessarily paying more.

The mix of a concrete recycling loop, technical outdoor know-how and prices that are often more moderate is not something you find everywhere. The B Corp certification supports the brand’s claims, and in our view the products live up to them.

That does not make Ternua the best choice for everyone. If you are after absolute top performance or the widest possible choice, specialist brands will offer more. But if you want functional outdoor clothing from a B Corp-certified brand with a recycling programme, at a price without surprises, Ternua deserves a closer look.