SportFits
Editorial

She called it Instagram. I called it prevention.

Thorsten·
Feb 27, 2026
·
12 min read
She called it Instagram. I called it prevention.

She called it Instagram. I called it prevention.

A doctor’s appointment, a list, a comment, and the question of why medicine and informed patients cannot find a shared conversation.

A scene that stays with you

I had prepared. Made notes, sorted my questions. Not as self-diagnosis, not as a list of demands, but as a framework for a conversation I felt was important.

The context: I eat a pescatarian diet, train regularly with weights with a focus on building muscle, and for some time I have felt a fatigue that does not match my training load. My sleep is less restorative than it should be. No drama, no emergency, but exactly the kind of signal you want properly investigated. Before something vague settles into something chronic.

Blood was taken. Then I waited for the conversation with the doctor. But it did not begin with questions about symptoms, training or diet.

It began with a dismissal.

In essence, she said that she did not need to engage with any Instagram stuff. Straight afterwards: she alone decided which values would be tested. And: she was not the right doctor for me. The conversation was over before it had begun. No look at my notes. No brief prioritisation. No “We’ll do this, but not that.” No “Let’s start with basic diagnostics and take it from there.”

This was my list. Not a screenshot from a podcast, not an influencer’s recommendation sheet, but a laboratory request organised by category, with medical-history context, dosage details for my supplements and a clear note: cost-efficient, common causes first.

Category
Basic panel + organ screening
Parameters
Full blood count, CRP, liver function tests (ALT, AST, GGT), kidney function tests (creatinine, eGFR), electrolytes
Covered by health insurance?
Yes (check-up)
Category
Micronutrients
Parameters
Full iron status (ferritin, transferrin saturation), holo-TC (active B12), 25-OH vitamin D
Covered by health insurance?
Partly IGeL
Category
Metabolism & cardiovascular health
Parameters
HbA1c, lipid profile (LDL, HDL, triglycerides), ApoB, Lp(a)
Covered by health insurance?
Partly IGeL
Category
Thyroid
Parameters
TSH, fT4 (fT3 if required)
Covered by health insurance?
Yes (curative care)
Category
Light hormone check
Parameters
Total testosterone, SHBG, albumin (morning)
Covered by health insurance?
IGeL

Alongside it, a covering note with my key details: pescatarian diet, strength training, current supplements (creatine 4 g/day, magnesium glycinate, vitamin D3/K2 with exact dosage and duration of use). No diagnosis. No ultimatum. A basis for a conversation that never took place.

The problem is not the list

I am not writing this to attack one individual. I am writing it because this encounter highlights a dilemma that is becoming more common, and one that goes far beyond my personal experience.

What happens when someone with specific goals such as prevention, performance or healthy ageing encounters a system that was not built for this kind of conversation? And how quickly does an ordinary concern become a breach of trust when “doing your own research” is automatically read as “following a trend”?

At the same time, the reality in clinical practice is different: time pressure, budget constraints, guidelines, liability. Doctors see genuine misinformation from social media every day. Under these conditions, a defensive reflex is understandable: “I decide that.” “That is from the internet.” “I will not discuss that.”

The problem is that when this reflex becomes the standard response, we lose exactly what prevention and longevity actually need: cooperation.

Two legitimate perspectives

The misunderstanding often starts with the word “values”.

From the clinical perspective, “measuring values” can quickly become a bottomless pit. Every additional parameter costs money, time and follow-up work. Many values vary widely, depend on the time of day or training, and generate further questions. There is also a real issue: social media and influencer marketing have, in part, turned lab values into lifestyle accessories. Anyone who sees people arriving with screenshot diagnoses every day develops protective mechanisms.

From the perspective of informed patients, “measuring values” is often the opposite of lifestyle. It is an attempt to reduce uncertainty. Fatigue is vague. Sleep problems are vague. You can live with them for months and tell yourself it is stress, age or winter. Or you can say: I want to assess systematically whether there are treatable causes, such as iron status, thyroid function, inflammatory markers, B12 or vitamin D. Not as self-diagnosis, but as a basis for a conversation.

Both perspectives are valid. And that is exactly why the conflict is so frustrating: This is not about knowledge. It is about roles.

In the old world, the division of roles was clear. Doctors were gatekeepers: they decided what was measured, what was relevant and what was not. Patients brought symptoms and received decisions.

In the new world, this is shifting. Knowledge is available. Studies can be found. Wearables provide daily streams of data that once existed only in clinics. People no longer come with symptoms alone, but with goals: “I want to perform well.” “I want to age healthily.” “I want to understand what is happening in my body.”

The problem is not the question. The problem is that we do not have a good interface for talking about it.

Three principles for a better conversation

  1. 1

    Make two-level diagnostics the standard

    Level 1 follows guidelines closely and is optimised for the specific issue. For fatigue and poor sleep: full blood count, inflammatory markers, iron status, thyroid function and metabolic parameters. This is not biohacking, it is sound medicine. Level 2 is optional, goal-oriented and transparent. It comes into play when Level 1 shows abnormalities or when someone explicitly wants to discuss prevention. Then you can say openly: this is not strictly medically necessary, but it may be relevant to your goals. Self-funded, costs X, benefit is Y. That creates not an Instagram accusation, but an agreement.

  2. 2

    Shared decision-making: not a slogan, but a process

    Shared decision-making does not mean that patients decide everything. It means that the doctor brings medical guardrails and risk assessment. The patient brings goals, preferences and context. Together, these create a decision that is medically defensible and personally appropriate. This is especially important in prevention and longevity, because there is rarely one right decision. There are trade-offs: how much testing is useful without creating overdiagnosis? Which values are stable and guide action, and which are more likely to be noise?

  3. 3

    Find a new language, beyond Instagram

    Instagram has become a catch-all term for everything that does not come from conventional medicine. Understandably, but it is also a rhetorical conversation-stopper. What we need is a clear distinction: “I have a diagnosis from social media” is fundamentally different from “I have a symptom and would like to rule out common causes.” And that is different again from “I am pursuing a preventive goal and am prepared to spend money on it consciously.” These differences can be clarified in three minutes, if there is a willingness to clarify them.

AI is changing the rules of the game

AI will not replace doctors. But AI is changing the nature of the conversation, whether we want it to or not.

It gives patients prior knowledge. It can summarise the evidence, prioritise markers and explain the difference between correlation and causation. It can help turn a list into a question, enabling precisely the kind of preparation that a good medical conversation needs.

That is the real opportunity: Clinical practice no longer needs to be the gatekeeper of knowledge. It can be the guide. And patients do not need to make demands, they can ask goal-oriented questions.

The future of prevention lies in a shared conversation, not a one-sided decision.
Editorial image

What is at stake

If this new model succeeds, both sides benefit. The patient gains clarity and feels taken seriously. The practice gains structure and reduces conflict. And the system gets something it has lacked until now: a practical culture of prevention.

If it fails, people will look elsewhere: to self-funded laboratories, private performance testing and AI-supported self-interpretation. Not because they want to distrust doctors, but because otherwise they feel left alone. That would be the worst of all worlds: more data, less medical guidance and more uncertainty despite all the measurements.

The crossroads

Scenario 1
If

If medicine sees informed patients as partners

Then

a new culture of prevention emerges: structured, evidence-based and human

Scenario 2
If

When any independent research is dismissed as Instagram content

Then

the very patients who would benefit most from medical support are driven away

Scenario 3
If

When practices offer a two-stage model

Then

both sides gain clarity about boundaries, costs and benefits

What happened at the practice was ultimately a signal. Not in the sense of: I now have to do everything on my own. Rather: I need care where collaboration is possible. Where there is no reflexive pushback, but structured prioritisation. Where the reality of modern information is not seen as an attack, but as a starting point for better decisions.

Perhaps that is the essence of longevity in 2026: not the perfect list of blood values, but a new relationship between medicine, data and trust.

About the author

Thorsten

CMO at SportFits · Editorial focus: evidence-based fitness, training & longevity

Thorsten writes about training, health and nutrition for the magazine, with one clear standard: content must be understandable, practical and free from hype. He draws on studies, guidelines and experience from everyday sport, takes a critical look at trends and always highlights limitations, trade-offs and alternatives. His focus is long-term performance: strength training as a foundation, sensibly dosed endurance training, effective recovery and routines that genuinely work in everyday life. His diet is pescetarian and protein-conscious, with an emphasis on satiety, energy and metabolic health. When Thorsten mentions products or brands, he does so transparently and with their practical benefit in mind. Recommendations are only made when they are professionally justified and suited to the intended use.

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