Sölden start gun · 24/25 October 2026
World Cup feeling for your slopes
The World Cup starts in Sölden, your season starts with us. With premium gear from top brands, from helmet to ski pants.
Slope must-haves
Everything for your season start
Ski jacketsWarm and dry until the last runSee all
Ski pantsFreedom of movement for every turnSee all
Race wearFor your best timeSee all
Ski helmetsFrom race helmets to visor helmetsSee all
Ski gogglesClear vision in any lightSee all
Ski glovesFirm grip, warm fingersSee all
Ski polesFrom aluminium to carbonSee all
Back protectorsProtection for grown-ups and kidsSee all
What the pros race with
Gloves and poles from premium brands
Mikaela Shiffrin wears Reusch, LEKI dedicated a pole edition to her
Head in the game before the start
Protection and clear vision on the slopes
From the World Cup race helmet Volata to contrast goggles that show every bump
World Cup look for you
Ski jackets and pants with style
Norway’s team outfitter Helly Hansen and more strong brands
Backup for the winter
Protection you barely feel
The Redster team races with Atomic. Do you?
These brands are at the start
Before the race
The rulebook
As of 20 October 2026. Prices and availability come live from the shop. Product details are manufacturer information. None of these products is official team equipment.
Reusch: Shiffrin extends contract · LEKI: pole edition for Shiffrin's 100th win · Norges Skiforbund: Helly Hansen and the national alpine team · Atomic: Redster team ahead of Sölden · Sweet Protection: Volata 2Vi
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